Policy Making

Works well for	Often bought by	Format
Companies wanting to make their case by designing policy recommendations	Corporate communications teams, in-house subject experts, in-house counsel, corporate Chiefs of Staff	Project or retainer

Strategic Public Affairs

Works well for	Often bought by	Format
Public Affairs, and sometimes Corporate Affairs, teams looking to add a strategic perspective, and bring new ways of thinking, to their team.	Big, traditional PA/CA leaders Trade bodies refreshing their messaging	A monthly retainer

Data-led Policy Development

Works well for	Often bought by	Format
Organizations, particularly economists and actuaries, who are recommending policy ideas to politicos	General Insurers, Protection providers	Project

Stakeholder Mapping

Works well for	Often bought by	Format
After a reshuffle or change of government, a mapping exercise	PA leaders looking to refresh their PA strategy, triggered by product/market changes and/or changes in government	Project