
Writing great, persuasive content for our clients
Writing a Speech For / With You
| Works well for | Often bought by | Format |
| Originality plus creativity can be rare commodities; they are the bedrock of our process. A great speech needs not just the right words. We use an evidence based iterative process to help our clients to build their voice, boost their impact and manage their comms risk. A good speech can determine the fate of new ideas. Particularly for people tasked with strategy development, a good Town Hall speech can make or break the progress of the idea. | Leaders working to build their profile. Comms directors needing a strawman. CFOs, CEOs and Board level leaders. | Some clients start working on their speeches six months before they take the podium; others scribble them the night before. We can support either way of working. |
Bespoke Research Reports
| Works well for | Often bought by | Format |
| Organizations leading their sector with great research and policy recommendations. We specialize in writing data-led, innovative reports for clients breaking new ground. We often work alongside think tanks to deliver research. Develop ‘big, golden’, numbers. | Comms directors and leaders, often leading on products (eg pensions or life cover) keen to make their case in the big, national, policy conversation. | These projects tend to take months from inception to launch. We can hold the pen, lead the project and develop the big new ideas that make reports sing. |
Corporate Report Writing
| Works well for | Often bought by | Format |
| Reports are powerful expressions of an organization’s status, strategy and plans. They are also heavily regulated with specific legal and regulatory requirements. | Project Managers pulling together corporate reports such as Annual and TCFD reports. | Corporate Reports have a number of internal and external stakeholders. The format that works best is to bring us in at the start of the process. |
Writing a Manifesto
| Works well for | Often bought by | Format |
| A manifesto is an under-used policy tool. They are a great way to bring together people from across an organization and freeing them from their operational silos. A manifesto of 20 pages or so can power stakeholder engagement for many months. | Policy and public affairs professionals, sales and marketing leaders, CFOs, CEOs | These projects tend to take months from inception to launch. We can hold the pen, lead the project and develop the big new ideas that make reports sing. |