Companies have loads of experts and they should encourage them to share their work with their customers and potential customers. Microsoft have a nice example of this in their blog about the development of Windows 8. Although it is quite techie it is also a great insight into how such a complex product comes to market. A little bit of transparency can go a long way. Communications Directors could do a lot worse than talk to their R&D or strategy teams and see if they can shed a bit of light on their work.