Introduction. There’s nothing new under the sun but there are infinite ways of arranging what’s already here. Every now and again, a clear-thinking politician strikes on a new way of arranging old things. In so doing, another skill in the tradecraft of politics is brought into being. Oftentimes, these skills trickle out of politics and […]
Lots of my fellow communications people are attached to their iPhones, as am I, as a thumb is to a hand. Always one to try and find out how a gadget can make my life easier, I have put together some tips about how comms pros can get more out of their iPhones. My rather […]
Your expert status has a downside, though…
A few weeks ago a very dear and very techie friend of mine came to visit. He criticized that most prized 21st century asset – the TV in my living room. Now to be fair to my friend, the TV was possibly the last functioning example of the cathode ray tube in the south east […]
One of my hobby horses in politics and in commercial communications is licence – the way that the communication of your track record either enhances your message or detracts from it. I experienced a great example of it last week. I had a cardiac perfusion test, which allows medics to look at your heart in […]
Companies have loads of experts and they should encourage them to share their work with their customers and potential customers.
Before I worked in politics, I worked in information technology for ten years.
Even if an idea is brilliant, it will stumble around like a little deer on a frozen pond, unless you build a coalition to help it.