Companies have loads of experts and they should encourage them to share their work with their customers and potential customers.
Before I worked in politics, I worked in information technology for ten years.
I always advise my clients to have 3 positive arguments to make about an idea or a problem.
Even if an idea is brilliant, it will stumble around like a little deer on a frozen pond, unless you build a coalition to help it.
The first thing to go is usually that remnant of essay writing – the first sentence.
Communications has some really dumb lore stitched into it. One of the silliest is ‘never apologise’.